Dozens of "sneakerheads" bagged a pair of limited edition Kanye West trainers after queuing in the street for days.
Shoe collectors and fans of the rap superstar camped outside Foot Locker in London's Oxford Street for almost a week for the chance to buy a pair of Adidas Yeezy Boost 350.
Self-confessed "sneakerhead" Sultan Est, 23, was the first to snap up a pair after they officially went on sale at 10am today.
"It was very worth it, all the queuing," he said.
"I'm definitely going to keep them, they're one of my favourite pairs.
"I collect sneakers, I've got about 80 pairs in my personal collection."
West first penned a deal for his shoe range with Adidas in 2013 and the first 9,000 pairs of his Yeezy Boots sold out in 10 minutes.
The musician, husband of Kim Kardashian, is also a style icon for many fans.