The Alpha Phi chapter at the University of Alabama has removed a recruitment video from YouTube after critics said it 'objectified women' and was 'racially-homogeneous'.
Alpha Phi, who are based at the Tuscaloosa campus, uploaded the footage ahead of 'rush week' - when young women pledge to join the sorority. The video was viewed more than 500,000 times.
However the group has decided to pull the footage. They also deleted their Facebook and Tumblr accounts while increasing privacy settings on their Instagram.
The decision came as 2,500 female students arrived on campus to sign up for their sororities, the largest number in the university's history.
The group has been accused of selling themselves on looks alone while one writer has said they are doing more damage to women than presidential candidate Donald Trump.
Video described as being like 'Stepford Wives'
The very glossy and professional film includes the group of 72, mostly white, members partying and attending events inside their sprawling sorority house. There are also moments when bikini-clad sisters are seen swimming in a lake.
In an opinion piece for AL.com, writer A.L. Bailey said the video is worse for women than Trump, referring to comments he made to Fox New's Megyn Kelly during the Republican debate two weeks ago.
She wrote: "It's all so racially and aesthetically homogeneous and forced, so hyper-feminine, so reductive and objectifying, so Stepford Wives: College Edition. It's all so ... unempowering."
Founded in 1872, Alpha Phi is the fourth oldest national women's sorority, and was the first women's society to use Greek letters as an emblem, reports the Daily Mail.