London arts and theatre scene 'most googled in the world'


London is the most googled city in the world when it comes to art galleries, performing arts and innovative design.

The capital's theatres also generate more searches than those in any other city, research by Google showed. 

The research, done in collaboration with London & Partners to launch London's Autumn Season of Culture, also reveals some interesting insights about museums.

They found that for international searches, the Science Museum in London ranks on average as the most googled museum in the world.

The Natural History Museum comes second and third is the British Museum.

Following on from these are The New York Metropolitan Museum of Art and the Smithsonian Museum in Washington, DC, respectively. 

London is also the most searched for city in the world to visit, figures show. 

Mayor of London Boris Johnson said: "London is without a doubt the cultural capital of the world.

"Tourists are flocking to our great city in ever-increasing numbers, drawn by our exceptional cultural attractions and landmarks."

"Our world-famous museums, galleries, theatres and performance venues have done a terrific job creating and attracting the blockbuster exhibitions and events that form this spectacular Autumn Season of Culture in London.

"If you are planning to travel in the months ahead, London is a city not to be missed."

Director of the Science Museum, Ian Blatchford, said: "It's fantastic that so many people across world are seeking out the Science Museum, and this new data provides yet more evidence of the world class status of British museums."

"Our most audacious exhibition ever, Cosmonauts: Birth of the Space Age, opens this September and I hope all those googling the Science Museum get the chance to visit."