A New York woman weighing just eight stone holds three world records for competitive eating.
28-year-old Miki Sudo has managed to eat 192 chicken wings in ten minutes, and has also put away a 10,000-calorie burger and a 120oz steak. She's made $25,000 in competition winnings.
Her career began in 2011, when a friend dared her to enter a compeition to eat 12lbs of Vietnamese noodles - and she won, carrying off the £1,600 prize.
"I am not one to back down from a challenge, and after I won I realised I was a little different and had a sort of talent for eating," she told the Daily Mail.
"And it is a great feeling being able to eat more than men who are two or three times the size of me."
Since then, she's won $3,000 in the Hooters World Wing Eating Championship and $2,000 in Ribfest Chicago's Ribmania Eating Championship.
While Sudo believes she has a naturally efficient metabolism, she spends hours at the gym to work off the calories - last year, she put on a stone from one competition alone. When she's not competing, she generally eats only salad.
In competition, though, she's eaten huge quantities of anything and everything, from deep fried asparagus to hot dogs and pizza - as well as four chocolate bars with snakes wrapped around them. She holds a world record for drinking a gallon of milk in just 0.54 seconds - immediately before doing a sky dive.
But it's starting to take off in the UK, too, with more than a dozen events scheduled for the next month - although most of these involve scoffing pancakes, and none carries any significant prize.
However, competitive eating can be dangerous. Last year alone, a Romanian man choked to death in a sausage-eating contest, an Australian died eating chilli pie and a British woman died during an egg-eating competition in Grimsby. Worst of all, perhaps, was the 2012 case of Florida man Edward Archbold, who choked to death during a contest while eating dozens of live cockroaches.