Supermarkets launch 50p New Year offers

Updated
Asda results
Asda results

Asda and Sainsbury's are hoping to choke off low-cost competition - think Aldi, Lidl and poundshops - with New Year price cuts. Kingsmill bread has been slashed, in the case of Asda, to 50p and cleaning products like Domestos and Comfort are getting the deep discount treatment.

Will the new price cuts really make a difference to your weekly shop? %VIRTUAL-SkimlinksPromo%

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