Amazon UK's Black Friday shopping event kicks off today (Monday, 14 November) and runs for 12 days through to midnight on Friday, 25 November. Expect huge discounts on electronics, PCs and laptops, toys, pet supplies, DVDs, books, health, beauty, sport, fashion, jewellery and more.
What is Black Friday?
Black Friday starts the day after Thanksgiving in the US when retailers offer huge savings, heralding the start of the Christmas shopping season. It was introduced to the UK in 2010 by Amazon.co.uk with 300 deals. Last year Black Friday 2015 became Amazon.co.uk's busiest day ever with more than 7.4 million items sold, at a rate of around 86 items per second.
What kind of bargains can I get?
Amazon is offering huge discounts on thousands of items, including Lightning Deals that run for a fixed period of time with a finite number available (grab them while stocks last!) and Deals of the Day, which run for a 24-hour period.
Here we've picked just some of the opening deals you don't want to miss.
LG 24MT48DF 24 inch HD Ready TV - was £139.00, now £99.99
LG SH6 All-in-1 Sound Bar - was £399.99, now £209.99
Bang & Olufsen Beoplay H3 ANC In-Ear Headphones - was £199.00, now £109.00
EasySMX 2.4G Optical Wireless Gaming Headset - was £104.99, now £35.18
Kenwood KMX50BK Stand Mixer - was £429.99, now £256.17
Vax Action U86-AN-Be 602 Base Upright Vacuum - was £119.99, now 59.99
Corsair CH-9104023-UK MX Silent Red Backlit Mechanical Gaming Keyboard - was £124.99, now £109.99
NETGEAR WAC720 Wireless Access Point - was £249.99, now £189.99
Up to 50% Off Vans Shoes and Bags
Up to 70% Off Selected Rocketdog Women's Shoes
Save over 50% on selected Olay products
Save at least 60% on Baylis & Harding Gift Sets
Up to 50% Off Selected K'NEX Toys
Sia - This Is Acting (Deluxe) - was £13.99, now £9.99
Various Artists - Keep Calm & Chill - was £13.99, now £9.99
Kärcher WV 5 Plus cordless Window Vacuum Cleaner - was 84.11, now £41.19
Bosch Rotak 34 R Corded Rotary Lawnmower - was £129.99, now £61.99