Makeup can transform a woman's face - but some men believe it can be deceptive.
An extreme case of this reportedly happened in the Middle East where a newly married husband decided to leave his wife after he saw her bare face for the first time.
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Gulf News is reporting that the incident happened after the couple got wet while swimming at a beach in the United Arab Emirates.
According to the article, "The groom said he could not recognise his wife after the make-up was gone. The bride wore artificial eyelashes and had undergone cosmetic surgeries before the marriage."
He reportedly decided to divorce her right away and has refused to reconcile; she has since been seeking therapy.