This capsule, which lets you grow into a tree after you die, is causing a storm on the internet.
It's called the Bios Urn, and it's designed to "turn death into a transformation and return to life through nature."
The concept is simple: Ashes of a loved one (or even a pet) are placed at the bottom of the canister - and a tree grows from the top.
See also: Ideas for a greener funeral
It decomposes into the soil as the roots expand through the layer of ashes.
Roger Moline, co-creator of the Bios Urn, believes that these a far more environmentally friendly than traditional cemetries.
See also: Terminally ill man announces his own death date and funeral
"There are cities where there's no place to live... full of homeless people living on the streets... and then they spend on hundreds of acres for a cemetery, which is, for us, nonsense."
The concept is breathing new life into a centuries-old industry: As Moline points out, funerals are extremely expensive.
"There are a lot of people who say" 'hey, I want to be a maple, or a sequoia, or a giant redwood...'" he says.
The company also offers a smart flower pot that tells you when the tree needs water. Together, the Bios urn and smart flower pot costs£550 us dollars (around 380).