The male sex toy industry is booming. Whether you're looking to add some excitement to your sex life as a couple or for solo pleasure, there's something out there for everyone.
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1. Best for newbies
Dr Joel Kaplan vibrating prostate massager scores highly on customer reviews and is a good choice for beginners. Streamlined and slender for easy insertion, it stimulates your prostate gland with ease and is waterproof, so you can use it in the bath or shower too. £12.99.
2. Best for bondage beginners
Keen to try a bit of entry-level bondage? Bring these over-the-door restraint cuffs into the bedroom. Secure your lover's arms over their head to leave them vulnerable and awaiting your touch. £8.99
3. Best for thrust
Bored with vibrators? Try adding the Stronic Zwei to your collection. The pulsator gadget goes back and forth, to mimic the thrusting sensation of sex. £129.99.
4. Best for long distance relationships
The We-Vibe 4 massager is designed for couples looking for increased stimulation: the woman wears it during sex so you can both feel the vibrations. The latest in "teledildonics" - electronic sex toys that can be controlled remotely by a smartphone phone app, use it to bring her pleasure whether you're in the same room or on opposite sides of the world. £106.99
5. Best for solo pleasure
The Japanese are masters when it comes to engineering sex toys and TENGA's latest offering – the reusable Flip Hole - is no exception. The state-of-the-art masturbation device for men comes with three buttons to control individual massaging and sucking actions. £63.99
6. Best for anal-play beginners
Give your anal pleasure zones a treat with this medium-sized flexible and soft silicone butt plug. A great choice for anal sex beginners. £14.99
7. Best for solo experimentation
There's a reason why the Flight by Fleshlight is the world's best-selling sex toy for men. This discreet-from-the-outside masturbator features real-feel textured and bumpy material on the inside to replicate the sensation of sex. Butt and mouth Fleshlights also available. £44.99.
8. Best for a shared buzz
You've tried cock rings but have you tried the Mio vibrating cock ring? Silicon, durable and guaranteed to stay in place, it comes with five levels of intensity and patterns, including a unique "rumbling" sensation to keep you both guessing. £74.99
9. Best for stimulating your glans
Unlike many male toys which simulate sex, the Cobra Libre II is a luxury silicone vibrator that stimulates your glans and frenulum for an altogether different erotic experience. £79.99.
10. Best for couples who want to experiment
Not sure what to choose or where to begin? Invest in a bumper sex toys selection pack, containing everything a playful couple needs to introduce sex toys to their love life, including beads, sleeves, rings, weighted love balls and vibes. Don't forget to invest in some lube. £36.99.