"Nora is actually listening for volumes of snoring that are below the sensitivity of their partner. So just before snoring is getting loud enough to wake them up, Nora does the gently push or the gentle movement of the pillow and that, in turn, reduces the volume of snoring then both partners can actually have continuous sleep," Hariri adds.
Do you wake up several times a night woken by your partner's snoring? Do you resort to a quick nudge in the hope that it will stop?
You're not alone: hundreds of millions suffer from the noise of their partner's snores and countless millions more won't even admit they do it.
Now a startup technology company says it has developed a wireless solution to keep the annoying and noises in check.
Meet Smart Nora, a device which can listen for snores and give an automated 'nudge' before either the snorer or the partner wakes up.
Behrouz Hariri, co-founder of Smart Nora, explains: "Often a very small movement or a very gentle push will stop the snoring. The problem is that it is very likely that after a few minutes they will start snoring again and nobody has the patience to continuously overnight just nudge or push their partner very gently to stop their snoring.
A bedside monitor listens for snores and, when the noise gets loud enough, it activates a mini-pump that slowly inflates a mat underneath the pillow. This, in turn, shifts the pillow just enough to stimulate the airway muscles and quiet down the snoring. All this happens without waking up the snorer or his or her partner.
Hariri says Nora works so well that it's been a struggle getting the prototype testers back. "We have made a limited number of prototypes to test on different users and taking it back from someone after a week or two of sleeping is not an easy task," he says.
Here are three other devices that can help
The British Snoring Association provides lots of helpful information and advice for snorers.