With the Christmas spending finally done for the year, you might imagine that most Brits would take a welcome break from shopping tomorrow. But it seems the lure of a possible bargain is just too much for many, as it's predicted we'll start spending before Christmas Day is even over.
Retail experts say millions will take to the Internet in search of a cheap deal before the turkey and Xmas pud has settled, spending an estimated £228 million on early online sales.
Some six million transactions are expected to be processed and a staggering 117 million visits to retail websites on the cards for Chrimbo.
Forecasters also predict that Britons will spend 45 million hours shopping online throughout Christmas Eve and Boxing Day, and online retailers are taking advantage by launching sales early - Harvey Nichols, Debenhams and House of Fraser will start slashing their prices today, and Argos and Amazon will begin their sales on Christmas Day.
A spokesman for the British Retail Consortium told the Telegraph: "While the sales historically start across the board on Boxing Day, the picture has become more blurred with the rapid evolution of multichannel and varied practice for different retailers.
"Christmas Day itself is now a key shopping day thanks to e-commerce, social media and rocketing smartphone and tablet ownership, and many retailers will be responding to that demand with early offers and a head start on the sales."
What do you think? Will you be hitting the Internet sales on Christmas Day, or will you be taking a break from festive spending? Leave your comments below...