According to a survey by Saga Home Insurance, a fifth of parents plan to pay for their son's nuptials, with many more making some sort of contribution to the wedding fund.
It is hardly surprising that both young men and women need a little financial assistance, however, when you consider that the average cost of a wedding has risen by £7,000 over the last decade.
Back in 2003, the price of getting hitched was £14,643. In 2006, the figure had risen to £18,781, and by 2009, the cost was £19,265. And now, tying the knot will set you back, on average, more than £21,000.
With the economic climate in the doldrums, the average 20 or 30-something simply cannot afford their dream wedding without help from the bank of mum and dad.
Those parents who had not had to pay for their own big day were more likely to cover the entire cost of their children's wedding, the poll of 9,349 adults - all of whom were aged 50 - revealed.
What do you think? Would you fork out for your son's dream wedding, or should the bride and groom compromise in order to cut costs? Leave your comments below...