In a poll carried out by myspecialk.co.uk, two thirds of women use the terms 'fat', 'heavy' or 'chubby' to describe their least favourite body parts, and yet six out of ten agreed that it made them feel negative about themselves.
And the negative attitude could mean they're setting themselves up for a failure. Only one third of those surveyed said they truly believed they would lose weight before starting a diet, and three quarters confessed to having daily negative thoughts about their body.
More than two thirds of those who did manage to lose weight said they had done so with a positive attitude. Almost 50 per cent of the women quizzed said words like 'beautiful' and 'sexy' made them feel better about themselves, and a quarter said being described as a 'real woman' had a positive effect.
Sophie Colling, from myspecialk.co.uk, told the Daily Mail: "The message is clear, the key to weight loss success is having a positive attitude and cutting out the fat talk.
'Using more positive language can make all the difference and can unlock the potential for a whole new outlook and attitude to life... They need to focus more on these positive feelings to successfully lose weight and think about what they can gain."
What do you think? Is a positive attitude the key to weight loss success? Leave your comments below...