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According to the poll of 1,000 by Marks & Spencer, new mums and dads spend an average of £327 on fashionable garb in baby's first year, the equivalent of one new item each and every week.
Two out of three parents claimed images of stylish 15-month-old Harper Beckham and six-year-old Suri Cruise "piled on the pressure" to keep their own little ones looking fashion forward.
And two-thirds confessed that well-meaning gifts of clothing from friends and family were binned for being "too unfashionable".
A further two in five rejected "outdated hand-me-downs", preferring their baby to wear brand new items, each of which would be worn an average of 12 times.
Even before the birth, expectant parents splash out £100 on baby clothes, and a fashion conscious two per cent of mums and dads have spent more than £100 on one item, designer coats and cashmere cardigans rating amongst the pricey "must-haves".
Marks & Spencer, which commissioned the study, is now working with Oxfam in a bid to persuade parents in the UK to recycle their baby clothes.
Sarah Farquhar, from Oxfam, said: "Baby clothes can be sold through our stores and find very grateful owners while at the same time raising crucial funds."
Are you a fashion conscious mum or dad? Do you feel under pressure to splash out on designer baby gear? Leave your comments below...