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A survey by The College of Podiatry found that more and more Brits are pounding the streets these days - 27 per cent said they went for a run at least once a week, while an impressive 35 per cent of 35- to 44-year-olds claimed they had taken up jogging in order to battle middle age.
But some may be doing more harm than good.
According to the poll, seven in 10 joggers are not wearing the correct footwear for the sport, placing unnecessary stress on joints and cartilages.
In fact, some 32 per cent of respondents said they bought their running shoes based on looks rather than functionality, and almost 50 per cent were more concerned with price.
Those taking up running as a means of fitness run the risk of long-term injury without adequate instruction on technique, and the wrong shoes can also cause serious problems.
Of those polled, 30 per cent said they experienced 'occasional' lower leg pain and nine per cent were suffering 'frequently'. However, 27 per cent risked permanent damage by refusing to see the doctor about their injuries.
Consultant podiatrist Dr Nat Padhiar told the Daily Express: "It's vital to prepare properly. You should ensure you wear appropriate footwear, warm up and cool down effectively and make sure you gradually build up your exercise routine."
What do you think? Would you rather risk injury than pay the price of good running shoes? Leave your comments below...