Launched in 1931 as a way of highlighting the plight of endangered species, October 4 was chosen as the annual date for World Animal Day as it is the the Feast Day of St Francis of Assisi, patron saint of animals.
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Most of us are aware of the scarcity of tigers in the wild. Thanks to poaching and deforestation, scientists estimate that there are less than 3,000 of these beautiful big cats remaining outside zoos.
But other less well-known animals face an even less certain future.
It is thought that numbers of the white-headed Langur, a Vietnamese primate, may have fallen to as few as 60, while the Vaquita population, a species of porpoise once common to the Gulf of California, has been decimated by fishing nets (which have now been banned within the Vaquita's range) and just 150 remain.
But we as individuals can play our part too.
For instance, why not sponsor an animal or offer to help out with a local wildlife or conservation group? How about organising a fund-raiser of your own, donating the proceeds to your favourite animal charity?
Alternatively, a few extra tins of dog or cat food to donate to your local rehoming centre are always welcome and much-needed gift.
For more information about World Animal Day and more ideas on how you can help, visit www.worldanimalday.org.uk.