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Spokesman for the fast food chain, Rick Maynard, told the Daily Mail: "It's such a meaty chicken, there's no room for a bun." Finger lickin' indeed.
KFC have confidently declared that the latest addition to their menu contains a reasonable (for junk food, anyway) 540 calories. Horrified nutritionists would beg to differ. They say that it is actually closer to 1,228 calories - and that's half an adult man's recommended daily intake.
Of course, the calories tell only half the story, because customers can expect to consume 1,380 milligrams of salt, 32 grams of fat, of which 10 are saturated, each time they opt for the Double Down. And the sandwich will also be offered as part of a meal, with fizzy drink and potato wedges to add to the mix.
Kelly Brownell, director of Yale University's Rudd Centre for Food Policy and Obesity, described the meal as a "salt bomb".
As yet the junk food giant has no plans to launch the Double Down in the UK, but with Britain's well-documented obesity epidemic spreading fast, no doubt the Double Down will be winging its way across the pond in the near future.
But if the government is so concerned at the state of the nation's health, should there be some sort of regulation to prevent the junk food giants from leading us into temptation?