Campers in I'm A Celebrity... Get Me Out Of Here! have been split over how they feel about Homes Under The Hammer presenter Martin Roberts.
The daytime TV star has been a controversial character since entering the jungle, where he has been at the centre of disagreements with his fellow contestants.
In tonight's episode, viewers saw actor Larry Lamb lose his cool with Martin, telling him to "pipe down".
Martin had been upset that his camp mates ignored his suggestion of drawing straws over who should take on a challenge and Larry said to him: "Everyone assumes a role in it and your tendency, if I may say... You go wallop in like that.
"The thing that pisses me off is someone saying 'I'll do that, I'll do that', just pipe down."
Martin took the criticism well and said: "Well thank you for sharing that with me, let's hope I become a better human being as a result."
Larry replied: "There are 10 of the most amazing human beings here, amazing. Just sitting with them, they'll make you a better human being, they certainly made me a better human being without any doubt at all."
But many of the other campers admitted to being fond of Martin, including comedian Joel Dommett and Emmerdale star Adam Thomas.
Joel said: "I just love Martin so much, he's an unbelievable human being, he's so funny, but when you watch Homes Under The Hammer you think he's just a normal guy. I don't like it when people shout at him, I feel protective over him, like a teddy bear."
Presenter Carol Vorderman, dancer Ola Jordan and Olympic hockey player Sam Quek also agreed that he was misunderstood.
Carol said: "I quite like Martin you know, I say to him, you are a bit up Martin and he laughs, but in his way he's trying his best. He's not a bad person, I'm very honest with him but in a fond way when he starts going off.
"Hopefully it will even out a little bit, it sort of makes me think, right go Martin, go and win it now, go on boy, go on!"
However, when ex-footballer Wayne Bridge suggested that Martin was harmless, Larry said: "He's harmless because he's rendered harmless, he's a lower middle class snob, that's what he is."
Also in tonight's episode, broadcaster Danny Baker became the first person to leave camp this series as Martin said: "I did not, in anyway shape or form, see that coming, no way."
Wayne was seen facing down a crocodile in bushtucker trial Panic Pipeline, where he had to make his way through a series of underground chambers inhabited by jungle creatures, but managed to collect all 11 stars available.
In a new vote for camp president and vice president, Joel found himself in charge with Adam as his right hand man.
I'm A Celebrity... Get Me Out Of Here! returns at 9pm on Sunday on ITV.