This Morning presenter Phillip Schofield has backed Scarlett Moffatt to win this year's I'm A Celebrity ... Get Me Out Of Here!
He described the show as one of the best reality television programmes and the only one he would consider going on.
Speaking at the ITV Gala in central London on Thursday, he told the Press Association: "I'm a huge fan of I'm A Celeb, and if there was ever one of those that I would do, it would be that one. I'm not going to, but if there was one that I would do, that would be the one.
"I actually flew out to Australia three or four years ago to watch them making it. I think Scarlett's going to win. She's very, very sharp and has got a great sense of humour."
Phillip, 54, joined some of ITV's best-known stars on the red carpet at the event, organised to celebrate another year of successful programming and look ahead to what will be coming up in 2017.
Talking about This Morning, which he co-hosts weekdays with Holly Willoughby, he said: "We're going out on the road. This Morning is going live from the NEC in Birmingham, and we've never done that before, so that's a big one for us.
"This time last year we were shown clips of things we didn't know were going to happen, so this is the first time we will get to see what they've made for next year."
Loose Women regular Katie Price also sang the praises of I'm A Celebrity, a show which she has featured on herself.
Describing men in this year's jungle as "fit", she joked that perhaps one of them "would go for me" while holding hands with husband Kieran Hayler.
Referring to recent media reports about a rift between the pair, the 38-year-old continued: "Apparently, I'm single. Apparently, we split last week."
Fellow Loose Woman Andrea McLean said she was "thrilled" with the show's success this year, citing recent guest Eva Longoria as a particular highlight.
But the year is not yet over for the team as Andrea, 47, revealed: "We are doing a Loose Women panto for the very first time. I'm an ugly sister, that's all I can tell you."