The I'm A Celebrity...Get Me Out Of Here! republic has been transformed into a monarchy as campers were divided into subjects and royals for this year's immunity challenge.
Split into two groups, the celebrities were made to lie in boxes of snakes, mud crabs, cockroaches and mealworms as part of the first battle of the Claim Of Thrones contest which will be played out over the next few days.
After five minutes inside the boxes, the campers had to unscrew a wing nut and release a ball with the fastest two in each group being made royalty.
Homes Under The Hammer presenter Martin Roberts and Emmerdale actor Adam Thomas were the first two contestants to be crowned and immediately took their place on the thrones.
They were joined by ex-footballer Wayne Bridge and Olympic hockey star Sam Quek at luxury camp Snake Rock with comfy beds and hot showers.
Martin took well to his new surroundings as he said: "I'm seeing some nice looking beds, some nice interior design, what a delight, we've got beds, a warm shower and we've got some bread and cheese."
"It's got a feng shui to it, I've had five or six nights on the floor and my back and hips are killing me so what a delight," he added.
However the royals should not get comfortable for long as viewers will be given the opportunity to vote for those celebrities that they want see defend their thrones with the reigning royals the only celebrities who will be immune from the first public vote off.
The remaining contestants served as subjects to the crown, having to survive only on basic rations as well as having to entertain and cook for the royals at Snake Rock.
Scarlett Moffatt, who lost her role as president during the rise of the monarchy, was chosen as a chef while Danny Baker offered the entertainment alongside comedian Joel Dommett and dancer Ola Jordan.
The subjects' combination of camel steaks, dancing, singing and comedy proved successful as two luxury items were handed out by the royal foursome.
Among the items was a letter from the father of Diversity's Jordan Banjo that he usually carried around with him for luck.
"You guys must have smashed it. You guys are legends," the dancer said as he hugged his fellow subjects.
:: I'm A Celebrity...Get Me Out Of Here! returns at 9pm on Thursday on ITV.