Millions tune into I'm A Celebrity launch

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The I'm A Celebrity... Get Me Out Of Here! launch show was the most watched ITV programme of 2016 so far.

The first instalment of the 16th series - with a line-up including TV stars Carol Vorderman and Larry Lamb, former Strictly dancer Ola Jordan and Olympian Sam Quek - was watched by 12.7 million viewers.

Carol Vorderman on I'm A Celebrity (REX)
Carol Vorderman on I'm A Celebrity (REX)

An average of 10.7 million tuned in when it aired on November 13, with a 45% share in the 9pm slot.

Consolidated ratings data - which takes into account viewers using catch-up services - has now seen that figure rise to 12.7 million viewers.

The episode is also the reality show's third highest ever launch audience - behind only 2013 (13.5 million) and 2011 (12.8 million).

The programme's debut episode in 2015 had an average of 9.8 million viewers.