I'm A Celebrity's Joel Dommett has dropped a bombshell - a rather naughty one - and viewers cannot get enough of it.
The comedian opened up during a chat about naked selfies, telling his fellow campers that a photo of his private parts is available online.
"It's easy to find on the internet, I was catfished," he said.
When Martin Roberts asked what "catfished" meant, Joel replied: "Basically someone messaged me online and after a while she said did you want Skype sex, so I was like yes, I was so naive."
He continued, "I messaged a few weeks later and she didn't reply and then a few years later the video was released online, it was released about a week before I came in here."
It might not have been Joel's best moment, but on Twitter, fans are loving it.
Many viewers logged straight onto Google to have a peek.
It looks like Joel's confession has boosted his popularity.
Is Joel an early contender for King of the Jungle?