The Kardashian clan might be getting serious about taking a step back from social media.
Kendall Jenner's Instagram account vanished over the weekend, but her 68 million followers on the picture-sharing app can still keep up with her comings and goings via her Facebook and Twitter accounts.
The page still exists, but instead of seeing her images, a message reads: "Sorry, this page isn't available. The link you followed may be broken, or the page may have been removed. Go back to Instagram."
The supermodel follows in the footsteps of superstar pop singer Justin Bieber who took down his Instagram account in August and has not relaunched it.
Kendall is the 21-year-old half-sister of Kim Kardashian West, who has largely disappeared from social media since being held up at gunpoint in her Paris hotel in a jewellery heist last month.
Khloe Kardashian called the robbery "a wake up call" for the family, who are currently celebrating the birth of Rob Kardashian's daughter Dream with Blac Chyna.
Kendall also encountered a scary situation this year: a 26-year-old man was convicted last month of trespassing at Jenner's Hollywood Hills home in August.
She testified that she was frightened when the man followed her car into her driveway.
Kendall has been a prominent member of the celebrity Instagramming society and broke a record in 2015 for the most amount of likes - more than three million in total - on a single post with an image of herself with her hair styled into heart shapes.