Some This Morning viewers were choking on their cornflakes when they heard the female orgasm being discussed on the show.
Holly Willoughby and Phillip Schofield had a chat with Dr Andrea Pennington about the subject.
And Holly sat there in disbelief when the expert said women could reach an orgasmic state without even needing to be touched.
Holly asked: "Is it true, that someone doesn't have to touch you to orgasm?"
When the expert said she could, Holly exclaimed: "What do you think about?!"
Phil also expressed surprise, joking: "And they're not sitting on a washing machine at the same time?"
Some viewers were surprised:
Others said that the show should also talk about men.
When the expert showed off her new book, Phillip joked to Holly: "Do you want it signed?"