Susanna Reid's fashion is always a hot topic.
But add her wearing a dress worn by none other than Holly Willoughby and Ruth Langsford to the mix, and it's even more of a talking point.
Susanna stepped out looking her usual stylish self at the annual Women of the Year lunch - wearing a black and white floral-patterned H&M frock.
Fans were quick to spot though that the same frock had indeed been worn by both of her morning telly colleagues.
Holly wore the dress back in May:
While Ruth wore it in June:
Fans were quick to point out on Social Media that they all wore it well, with a few saying Susanna was the favourite due to her dark hair matching better with the print of the dress.
Still, they're not the only stars who have worn the same outfit.
Drew Barrymore and Kate Middleton both stepped out in April this year wearing the same Tory Burch dress, but adding their own touches to the outfit.
Ruth tweeted both Holly and Susanna to say: "I'd say we've all got great taste ladies!"
We couldn't agree more!