You know in the first few episodes of The Apprentice when you don't really notice some of the contestants are even there?
Well, Jessica Cunningham made sure she didn't fall into that category tonight.
The online fashion entrepreneur took charge of the women's team in an advertising challenge that saw the candidates tasked with creating a brand of Japanese jeans.
Unfortunately, Jessica got unbelievably stressed out from the word go, alienated half her team, and was talking at about the speed you'd expect if you'd drunk approximately 27 cups of coffee by 6am.
Oh my God girls! You are totally giving us a really bad name Jessica!#The apprentice
-- Katherine Duncan (@kdruncan) October 13, 2016
She gave some very odd pep talks to her team during brainstorming, even warning them to keep it classy and stay away from...dog masks?
-- Noorul Choudhury (@NoorulChoudhury) October 13, 2016
One viewer wondered whether Jessica had ended up on the wrong show.
Surely Jessica from the apprentice is marnie from Geordie shores cousin at least
-- Erin Elliot (@erinelliot98) October 13, 2016
A real low point came when the team mislaid their prototype jeans early on, which resulted in poor old Jessica collapsing in tears and having to leave the photoshoot to calm down about the lack of essential props.
Losing the product has to be the most epic fail on the Apprentice. #theapprentice
-- Elliott (@king_of_tonga) October 13, 2016
the apprentice just gets better and better, turning up to a photo shoot without the item you're photographing ?
-- Charlotte Crick (@charlottecrick) October 13, 2016
At least the lost jeans debacle fitted, in some weird way, with the branding of the jeans which they'd called Unclaimed.
The girls have left the jeans unclaimed for some daft reason #Apprentice
-- Lauren (@laurennlennox) October 13, 2016
careful, don't want to leave those jeans 'unclaimed' #apprentice
-- Susie (@SusieLiz) October 13, 2016
And the less said about the advert the better. It was filmed in a toilet, and unfortunately, Jessica chose Taylor Swift's Shake It Off as a soundtrack.
-- Sam Pougher (@Superfansam) October 13, 2016
Gosh, we're exhausted just watching Jessica race through this task. Can she keep up this level of energy if she stays in?