Former Towie star Sam Faiers has been praised by viewers after she breastfed her baby son live on This Morning.
The Mummy Diaries star, 25, told hosts Phillip Schofield and Holly Willoughby that she hadn't had time to feed little Paul on her way to the interview.
So, after arriving late at the studio, she decided to feed her 10-month-old baby while on TV.
Sam fed her baby under a tea towel, as Phillip told the audience it was her choice to cover up.
She later handed over the baby to Holly.
-- This Morning (@thismorning) October 12, 2016
Some accused the young mum of doing it all to publicise her new ITVBe show The Mummy Diaries.
-- carly (@doublesided123) October 12, 2016
-- Keith Farren (@Keithcamer0n) October 12, 2016
But most viewers were supportive, and praised the reality star.
Well done @thismorning for letting Sam breastfeed on air.
-- sharon thomson (@ShrnThomson) October 12, 2016
-- Lauren Mcintosh (@LaurenAelita) October 12, 2016
@thismorning love Sam breastfeeding this morning ??
-- Sumayah mahmmud (@sumayah_mahmmud) October 12, 2016
-- Briony Emmy (@BrionyEmmy) October 12, 2016
@thismorning Nice to see Sam breastfeeding so openly, but I hope other mothers don't feel they can only feed when they have a tea towel.
-- Angela Francis (@AngTherese) October 12, 2016
Sam also told the show that she was hoping to expand her brood with her partner Paul Knightley.
"Paul and I want five children," she told the show.