For all the fancy things the contestants have to whip up while in The Great British Bake Off tent, it seems the national lust for an old favourite will never, ever die.
Case in point: during dessert week, Sue Perkins made a joke about Viennetta - that 1980s swirly, chocolatey ice-cream favourite that has a place in everybody's heart - to Andrew Smyth.
He was in the midst of creating the marjolaine gateau for the technical challenge, a fancy layered French dessert comprised of meringue and filled with buttercream, praline and other tasty things.
The 25-year-old baker described it as "like a Viennetta, but posher", to which Sue replied: "There is nothing posher than a Viennetta."
-- Gamerbake (@Gamerbake) October 5, 2016
Cue Twitter going into ice-cream meltdown as the Saturday night pudding favourite was mentioned on prime-time TV, taking people back to their childhood days.
"You don't get posher than a Viennetta my darling"...I agree! The epitome of a treat in my youth. #bakeoff
-- Cathy Owen Creative (@CathyOCreative) October 5, 2016
"There's nothing posher than a Viennetta". Gotta love @sueperkins voicing how special we 70s kids find manufactured ice cream
-- Kirsty Bridgwood (@CorneliaCrimson) October 5, 2016
It doesn't get posher than a Viennetta #GBBO ??
-- WeAreXpats Nathalina (@WeAreXpats) October 5, 2016
-- Natalie Gidley (@Natalie_Gidley) October 5, 2016
-- Rob Mansfield (@robram) October 5, 2016
-- Jen (@Jacey1606Jen) October 5, 2016
I think the Viennetta exchange on #GBBO has been my favourite quip. Always wanted Viennetta as a child. Never got it ?
-- Chloe (@allthemusings) October 5, 2016
'It doesn't get posher than a Vienetta', preach Perkins, preach #GBBO
-- Emma Kelly (@TooManyEmmas) October 5, 2016
#GBBO I remember when Vienetta was posh ice cream for Sunday's ??
-- martin dewied (@runwithmartin) October 5, 2016
"You don't get posher than a Vienetta, darling". Truer words were never spoken, Sue. #GBBO
-- Lauren (@lozzer_) October 5, 2016
The British urge for a Viennetta is so strong, people are not quite sure of the spelling but they just. Don't. Care.
-- Nicola (@nicciped) October 5, 2016
I like that two different spellings of Viennetta are trending #GBBO
-- Rebecca (@thatladythere) October 5, 2016
-- Kim Frinton (@drowsyfire) October 5, 2016
lmao two different spelling of viennetta are trending
-- tir e e'lintes (@ifonlyella) October 5, 2016