Strictly Come Dancing waltzed over The X Factor on Saturday night in the first head-to-head clash this series between the rival shows - notching up 9.2 million viewers.
The BBC ballroom-dancing show featured Ed Balls completing an energetic Charleston, with a tie at the top of the leaderboard between ex-Hollyoaks actor Danny Mac and former Eternal singer Louise Redknapp.
Strictly, hosted by Tess Daly and Claudia Winkleman, enjoyed a peak audience of 10.3 million viewers at 7.45pm.
It attracted an average of 9.2 million tuning in to watch the show, which was a 44.6% audience share.
The X Factor - which has had an overhaul and features Sharon Osbourne, Louis Walsh, Simon Cowell, and Nicole Scherzinger as judges - attracted 6.8 million viewers (a 33% share) and peaked with 8.1 million viewers.
Strictly Come Dancing was broadcast between 6.20pm and 8.25pm, while The X Factor aired from 8pm to 9.50pm, meaning the shows went head-to-head for the first time this series for 25 minutes.
ITV said viewing figures were up by 200,000 on the first Judges' Houses show from the 2015 series, when 6.6 million tuned in.