Daytime TV became seriously bizarre on Monday as This Morning presenters Holly Willoughby and Phillip Schofield had their portraits painted... by a man using his penis.
In a strange shift in programming, but one that TV viewers at home found enormously amusing, painter Tim Patch used his manhood instead of a brush to put together the piece of art.
And it wasn't bad either: the colourful canvas - which was completed in the This Morning Green Room away from prying eyes - certainly resembled its subjects.
Trying their hardest to stifle their giggles, Holly and Phillip later questioned the artist about his unique methods.
Phillip didn't beat around the bush as he asked: "I'm sure there are lot of people who want to know the answer to this... are you painting in a state of happiness, arousal?"
"It depends if it's PG or R," Tim replied, to the presenters' glee.
Keeping his cool as much as possible, Phillip then said: "Do you find it is easier to paint if you have a stiffer brush?"
"It's much harder," he replied, without a trace of irony after admitting that it "gets very sore".
Understandably, the relatively naughty TV segment captured the attention of the viewing public, who took to Twitter in their droves to laugh about the whole thing and commend him on his skill.
-- Rachel Hunt (@RachelY1977) September 26, 2016
I rather liked the penis painting on #thismorning . It's quite a talent! ???
-- Vickie Laws (@vickielaws76) September 26, 2016
There's a man on #thismorning painting a portrait of Holly and Phil, with his penis. What a time to be alive.
-- Trudi (@Trudski2012) September 26, 2016
I just laughed out loud at the penis painter on #thismorning
-- Buster Guff (@Buster_Guff) September 26, 2016
I want a penis portrait! Proper impressed with that #thismorning
-- Bex Cision (@BexCision) September 26, 2016
-- Karen Revell (@kazzajane13) September 26, 2016
Did I hear that right? A man who paints with his penis #thismorning ?????
-- Trace Innit (@innittrace) September 26, 2016
However, for some it was a step too far and a bit unnecessary.
#thismorning should of had longer with the pet rescue instead of this penis painter
-- Louie huckle (@LouHuckle) September 26, 2016
-- Alana Cowell (@AlanaCowell1) September 26, 2016
#thismorning sunk to new low and smash ed boredom threshold with penis painter
-- Jane Downey (@janefd) September 26, 2016