It's time to get something straight.
Poldark isn't all about Aidan Turner's torso - his hair is big business too.
Yes, while thousands of us watch each week in the hope of catching a glimpse of that muscled bod, there are others who have their eye on Ross's curly locks.
His hair even has its own Twitter account.
And lately fans claim there is a problem with continuity, saying Ross's hair is different lengths in different scenes.
-- Poldark's Hair (@PoldarksHair) September 18, 2016
Is anybody noticing poldark's hair keeps going from short to long to short #Poldark
-- Amelia (@Ameliastudholme) September 18, 2016
-- Pippa Mawbey (@PippaMawbey) September 18, 2016
How many times can ones hair length change??? #Poldark
-- charlotte? (@lottiecobbett) September 18, 2016
So is the deal that when Ross is stressed, his hair spontaneously gets shorter? #Poldark
-- Laura (@uisgebeatha) September 18, 2016
But hey, short or long, it's all good.
the poldark guy does have lovely hair
-- hannah?? (@oceanseyye) September 18, 2016