Phillip Schofield has been forced to apologise on This Morning after Poldark star Heida Reed swore live on TV.
Heida, who plays Elizabeth Poldark in the drama, was on the ITV daytime show with her co-star Luke Norris, who plays Dwight Enys, to discuss the second series.
The two actors were talking about the weather where the BBC series is filmed in Cornwall when Heida declared it was "p***ing it down".
Phillip asked: "Tricky weather occasionally to film in, I would have thought?"
Heida replied: "Oh yes, I just came back. It was p***ing it down, and apparently it was the hottest day of the year here."
Phillip quickly turned to the camera, saying: "Oh, sorry about that. That's twice in two days."
Heida responded with an embarrassed laugh.
Phillip and his co-host Holly Willoughby had to apologise on Wednesday after a prank hinting that they would reveal The Great British Bake Off's new presenters.
Who will be the new presenters of the GBBO? Official announcement on 'This Morning' at 10:30am. pic.twitter.com/B8WZ85XCpZ
-- This Morning (@thismorning) September 14, 2016
The This Morning Twitter account shared an image of a silhouette of a man and woman against a mock-up of a typical countryside Bake Off backdrop, promising an "official announcement".
The presenting duo then began the show by saying: "We are in the mix at 100/1 and we can officially announce ... It's not going to be us!"
After being made aware of the backlash online, Phillip said: "We had no idea that our interactive team had done that!"
Holly added: "We didn't even know! We're so sorry!"