A mother was left stunned after mishearing the words of a song sung by Chris Jarvis on a CBeebies programme, and the response on social media has been that of mass hilarity.
The musical interlude in question saw the long-running presenter singing playfully about a "fluttering kite", but Lyndsey Mann mistook the word "kite" for c***, and she quickly shared her shock online.
She posted a clip of the segment - taken from Show Me Show You, which airs at 10.30am - online, and it has been viewed on her Facebook page over 3.2 million times.
The official CBeebies Facebook page then responded to the stunned mum: "It's kite everyone, kite! We make shows for your little ones so it's always going to be kite."
A BBC spokesperson told Press Association: "When you watch the full programme it is obvious that Chris says kite."
Lyndsey spoke to The Sun about the clip shown on the popular children's channel.
She said: "I wasn't really taking any notice of what was on the telly, which was on while I was tidying up, but then I just heard that word, so I rewound the show because I couldn't believe it.
"And then every time I replayed it, I just couldn't hear anything but that word. At first I thought it was really funny because it was just a shock, but if my little girl who's two starts saying that in public it's going to make me look really bad, so it's upsetting and quite annoying - she wouldn't know any difference."
The clip has now gone viral, and has caused quite the storm of hilarity on Twitter: even former Blue Peter presenter Katy Hill got involved.
-- Katy Hill (@KatyHillTV) September 8, 2016
About to go on air & all I'm singing in my head is 'imagine imagine imagine you're a fluttering kite' thanks to @AntonSavageShow ???
-- Helen Curran (@helcurran) September 8, 2016
From now on when I'm annoyed with people I'm going to call them a fluttering kite!
-- Jon Plimmer-Cheshire (@Ranchie) September 8, 2016
I wonder how many people are going to start referring to their girlfriend's privates as their "fluttering kite" now! #CBeebies
-- MJ Meads (@MJMeads) September 8, 2016
-- Helen Moorey (@helfkndoes) September 8, 2016
OK, re-watched it. He clearly says KITE. Funny though. Also @realchrisjarvis is a LEGEND!
-- KatieB (@TrixieLaBouche) September 8, 2016
-- Fleur Ward (@FleurWard) September 8, 2016
-- Chris Burns (@chrisburns777) September 8, 2016
No doubt in my mind that @realchrisjarvis did not and would not use the C word while filming -
-- anthony bishop (@anthonybishop76) September 8, 2016
Morning made brighter by #Cbeebies and the 'fluttering kite' song.
-- Edwina Mullins (@edwina_mullins) September 8, 2016
#cbeebies He did actually say "fluttering kite" if you listen closer. That said, imagine a song about a man who REALLY hates butterflies.
-- John Barnes (@johnnyboy7169) September 7, 2016
Hahaha I can't stop watching this... He really doesn't say fluttering kite..??? https://t.co/8gPDOlHS4B
-- hair&makeupwithdren (@makeupwithdren) September 8, 2016
You're a fluttering kite is my new favourite insult.
-- Joe Richards (@themeltingfaces) September 8, 2016