Justin Bieber's return to Instagram was just too good to be true - he's gone again.
The singer had his fans in a frenzy of excitement when he reappeared on the site today, two weeks after making his account private.
But he has now vanished again, explaining that his comeback was "an accident".
The singer originally disappeared from the site after trolls made nasty comments about his rumoured new flame Sofia Richie.
He warned his fans before he left: "I'm gonna make my Instagram private if you guys don't stop the hate, this is getting out of hand.
"If you guys are really fans you wouldn't be so mean to people that I like."
Today when his site popped back up we discovered we had only missed a few snippets about his pet pooch, Todd.
And now we are back to being greeted by this message: "Sorry, this page isn't available."