Kanye West was the yang to Kim Kardashian's yin on the VMAs white carpet as they opted for stark white and black outfits respectively.
Rocking slick, wet-look hair, Kim's off-shoulder dress came dangerously close to exposing too much of her generous chest.
Kanye wore a shirt from his Life of Pablo collection that bore the song name Famous, the track which sparked the couple's infamous war with Taylor Swift.
Britney, who is making her return to the VMAs after nine years away, also stole the red carpet in her simple but sexy slashed LBD.
Ariana Grande chose a flirty, flamenco-style top with oversize black trousers and her trademark high ponytail.
Supermodel Naomi Campbell missed the monochrome memo, choosing a crushed velvet light green-grey mini dress with a seriously high slit.
Singer Rita Ora added a flash of red to her punk-inspired outfit. Somehow she stayed upright on the white carpet in her sky-high platform boots.
The Fault In Our Stars actor Ansel Elgort suffered a sartorial fail in his similar punk outfit, with heavy chains and jigsaw jeans.
Can we all take a minute to appreciate the cat coat? Jaden's eclectic layered outfit covered a sheer shirt underneath with a hidden message.
Alicia Keys combined black and red on her floor-length gown to stun on the white carpet before she performed her own poetry on stage at the ceremony.
Pitch Perfect 2 actress Hailee Steinfeld wowed in a colourful Balmain mini dress that showed off her endless legs.