Lewis Bloor launched into a speech about his relationship with Marnie Simpson in Celebrity Big Brother that had viewers cringing.
He looked almost crazed as he stared at himself in the mirror while making Marnie listen to his five year plan.
He said: "I owe it to myself to be a good person. People don't think I'm the nice guy. I care what you and your family think about me, and my family think about us.
"I'm not worried. I know where my heart's at. I'm doing well for myself, I'm in good shape, I've got a job, I've got a career path, I've got a five year plan! Woo! And you are part of it ... plan number one!"
Marnie added: "We're going to rule the world!"
Viewers were cringing.
-- Lara © (@laazarini7) August 18, 2016
The more Lewis opens his mouth, the more irritating he becomes, along with that annoying laugh #CBB
-- InLivingColour (@TribeBeauty) August 18, 2016
And the record for making us sick in our mouths multiple times in one minute goes to... Lewis Bloor #CBB
-- new! magazine (@new_magazine) August 18, 2016
-- Not Chloe Jasmine (@ChloeJasssmine) August 18, 2016
A perceptive Renee Graziano tried to warn Marnie that Lewis talked about himself WAY TOO MUCH.
"Everyone thinks Lewis talks about himself too much, and looks in the mirror," she said.
Marnie attested she was attracted to his "confidence" but Aubrey O'Day warned her that it could instead be insecurity.
Even Marnie couldn't deny Renee's impression of Lewis looking at himself in the mirror was spot on.
Renee is so right about Lewis, it's always about me, me, me. #CBB
-- RealityTVTalk (@realityretweets) August 18, 2016
Loving Renee talking about Lewis and how he talks about himself too much and looks in a mirror too much.. hilarious #CBB and so true!!
-- Lisa Ebblewhite (@RobbiesAngel76) August 18, 2016
Just as Renee is saying that, Lewis looks at himself in the mirror ??? #CBB
-- Danielle (@Danielle92_xo) August 18, 2016
Renee talking a lot of sense about Lewis every other word that comes out of his mouth is about himself #CBB
-- Bobby Pearce (@bobbypearce_) August 18, 2016
-- Claire Broomhead (@Clurrr) August 18, 2016
Renee and Aubrey are so decimating the Marnie/Lewis showmance #CBB
-- Shawn Lunn (@shawnlunn2002) August 18, 2016
Bear had his own go at breaking up the "showmance" as he warned the pair that he thought they wouldn't last six months.
During the shopping task, Marnie's cousin Sophie Kasaei come into the house to distract her while she was taking part in a memory challenge and tried to defend their relationship.
"Whatever is going on between them, she's not an liar, she's not an actress, it's real," Sophie protested.
Yeah, no-one was buying it.
Pahahaha. Marnie's cousin has the same agent as Marnie and Lewis. Definitely not a showmance. Nope. We're all fooled
Yawn yawn yes yes it's all a genuine romance. Look forward to the wedding pics #cbb
-- anon.y.mous (@letsbenicer) August 18, 2016
Also ... Sophie has the same management as Marnie and Lewis so obvs she's going to play along with the showmance #CBB
-- Robert (@iamRobster) August 18, 2016