It was only six months ago that Kanye West's Yeezy Season 3 debuted at Madison Square Gardens during New York Fashion Week (NYFW), with a packed house and 20 million people also tuning in to hear The Life Of Pablo for the first time.
A Kanye representative confirmed to WWD that Yeezy Season 4 would be unveiled on September 7, the first day of NYFW, with a time and location to be revealed at a later date.
Kanye tweeted earlier this year that Season 4 would focus solely on children's clothing, but that may no longer be the case, while the artist is also supposed to be working on a new album, with him saying earlier this year it would be released this summer. Could we get another NYFW listening party?
The event is also likely to showcase more of Kanye and adidas' merchandise, with an extended collaboration previously announced between the pair.
It'll be difficult to top the Yeezy Season 3 event but given this is Kanye we're talking about, he'll probably find a way.