Stephen Bear found himself confronted by girlfriend Lillie Lexie Gregg on Celebrity Big Brother after spending days cheating on her with housemate Chloe Khan.
For the first time in the house, Bear was stunned into silence as she arrived during the week's shopping task and announced she had broke up with him.
-- Big Brother UK (@bbuk) August 18, 2016
She broke down in tears as she told him he had "absolutely humiliated" her.
Lillie said: "The embarrassment and the humiliation I've had, I've never experience anything so difficult in my life. It's so hard you could do that to me and my family.
"It's all one big game to you, but its a joke at my expense. You've absolutely humiliated me."
Bear only shrugged after she spoke. Viewers found it hard to watch.
I've just burst into tears, omg my heart is in pieces for Lillie #CBB
-- KT (@justinsqueeen) August 18, 2016
Mate, credit to Lillie for going in, keep it together girl... #CBB
-- S H A Q (@InkedUpSHAQ) August 18, 2016
I don't understand how bear could just stand there and watch Lillie cry and not say anything ? #CBB
-- cait? (@kay_ti3) August 18, 2016
Couldn't feel sorry for Bear even if I tried! Brought it all on himself. If you feel sorry for him, imagine yourself in Lillie's shoes! #CBB
-- Laura Constantine (@lauraa95xx) August 18, 2016
-- Louabell (@LOUABELL26) August 18, 2016
-- Helen Donovan (@msambergambler) August 18, 2016
In the Diary Room, Bear burst into tears, saying: "It's the hardest thing I've had to do, I would have married her. That's the girl I was going to be with for the rest of my life."
He said Lillie had a "lucky escape" from him.
No-one was feeling sorry for Bear, despite his best efforts to make himself seem like the victim.
-- Kourtney? (@sunandpump) August 18, 2016
-- Siobhan Linehan (@slinehan1) August 18, 2016
-- Jessica (@jessjanuary89) August 18, 2016
I don't feel sorry for Bear..... Not even 1%
-- James Jordan (@The_JamesJordan) August 18, 2016
Oh yeah of course Bear is the victim here. Bear, the guy who cheated on his girlfriend on national TV with a plastic barbie doll... #CBB
-- Joey (@JOE_Toombs) August 18, 2016
Bear could have at least managed a simple sorry but nothing!Shockin then he says "I'm not doin it here" hes done everything else there! #CBB
-- Luisa Zissman (@TheLuluLife) August 18, 2016
His true colours were shown when he later told Lewis Bloor and Marnie that Lillie had only appeared to make him appear "really stupid and bad".