Atlanta rapper Young Thug has been named the new face of Puma's retro suede collection.
Young Thug, also known as No, My Name Is Jeffery, models a variety of tracksuits in a 70s style shoot next to vintage bikes and boomboxes.
He is following in the footsteps of the likes of fellow musician Rihanna, who released a Rihanna FENTY footwear collection with the brand.
About the collection, Young Thug said: "You can never go wrong with classics and big ups to PUMA for keeping the sneaker legacy alive. I pay my respects to the legends by rockin' their tunes and their kicks. Like one legend says, in this great future, we can't forget the past."
This isn't the rapper's first stop in the fashion world. He also stars in a Calvin Klein ad modelling women's wear.