Chocolate sounds like a perfectly reasonable choice of filling for an Oreo. As for peanut butter, that's a milk-dunker made in heaven.
Birthday cake sounds edible but is disconcertingly non-specific. Watermelon, although confusing to the palate, sounds sweet and at least relevant to a dessert.
The aforementioned flavours have all been genuinely released by the American biscuit giant, but now they have pushed things to a whole new level.
They have released Swedish Fish flavour.
The flavour is not quite a baffling concoction of Scandinavian sea creature and sandwich shaped treat, as you might expect from the name. Swedish Fish is a fish-shaped gummy sweet from the USA similar to Britain's wine gum apparently. Most Brits probably wouldn't mix those with custard creams though, to give an analogy.
The biscuit is only available at Kroger stores, a US-based shop and pharmacy. According to the company's website its founder's motto was: "Be particular. Never sell anything you would not want yourself."
Whether Barney Kroger would have liked the new biscuit we will never know, but opinions online are pretty diverse...
i love how nobody knows what to make of these swedish fish oreos pic.twitter.com/NBc0hEn0Ah
-- Dinosaur Dracula (@DinosaurDracula) August 11, 2016
Some aren't interested.
There are any number of things I would rather eat than Swedish Fish Oreos.
-- Arcade Kitchen (@Arcade_Kitchen) August 12, 2016
Others say they have tried them.
Swedish Fish Oreos are better than expected.
-- Kendra (@_KendraNash) August 12, 2016
i ate a swedish fish flavored oreo. i've never regretted anything so quickly in my entire life. it is a personal crisis. and a catastrophe
-- Justin Bell (@ibn_Bell) August 11, 2016
I also tried Swedish Fish Oreos. How bad could it be? So so bad. Even WA's legal pot could not make these ok. pic.twitter.com/W3lGdCAhSI
-- MasMagoober (@masilmeans) August 12, 2016
Or are looking to try them.
I really wanna try those Swedish Fish Oreos ?
-- Natalie (@talktonat) August 12, 2016
I want to try the Swedish Fish Oreos because I hate my stomach and want it to suffer.
-- Jessi Nowack (@Nowacking) August 11, 2016
One guy blames meteor activity for the creation.
Some monster watched the #PerseidMeteorShower last year and now we have Swedish fish Oreos. Be careful with your wishes, people.
-- Patrick Neville (@Patrick_Neville) August 12, 2016
And some are filled with hate...
The fact that Swedish Fish Oreos exist make me feel a little bit happier that Sweden lost in swimming tonight.
-- Matt Lindner (@mattlindner) August 10, 2016