Ed Balls' discovered this week he will be facing Will Young in this year's Strictly Come Dancing and he will need all the social media support he can get to beat the Pop Idol star.
His famously blunt entrance to Twitter 5 years ago created Ed Balls Day, sparked a series of copycat tweets and announced to the world that he probably didn't have a clue how the internet worked.
-- Will Young (@willyoung) August 8, 2016
What a difference five years and a stint on Sport Relief Bake Off makes though. Nowadays Ed has learnt that all people on Twitter are really looking for, as in most walks of life, is a great big cake.
Here are some of his creations, and they are inspired.
His most recent concoction shows he's getting to know his social media now
My latest children's birthday cake - an Instagram cake pic.twitter.com/3pPLVnYOdm
-- Ed Balls (@edballs) August 11, 2016
And he's all about the flavour
My first birthday cake of the year - a JaffaCake cake - sponge, marmalade and a chocolate ganache top pic.twitter.com/qFZy5prKmF
-- Ed Balls (@edballs) June 2, 2014
He takes requests too!
My second birthday cake of the year - as requested, a 'Go Ape' cake.. Well sort of.. pic.twitter.com/i3yY5fxrD6
-- Ed Balls (@edballs) August 1, 2015
No sport is safe from being made into icing...
Youngest daughter's 10th birthday today - she chose a 'football cake' - this is what I managed.. pic.twitter.com/ILhxwwSP2M
-- Ed Balls (@edballs) July 26, 2014
-- Ed Balls (@edballs) August 24, 2014
While his food recreations look genuinely quite lifelike.
A 'Cheeseburger cake' - my third kids birthday cake of 2015 pic.twitter.com/ugQAW9fT80
-- Ed Balls (@edballs) August 24, 2015
He even bakes cakes for his pals on the job
-- Ed Balls (@edballs) April 24, 2015
And this little number shows he sees the funny side to his famous Twitter mishap
-- Ed Balls (@edballs) April 28, 2016
With this level of Twitter game, you'd better be looking over your shoulder Will...