The Olympics, like most major international sporting events, has the ability to unite nations that might otherwise be at war with themselves.
The relative tranquillity may only last a month or so, but every time these events come around it's a nice and necessary reminder of the type of environment we could live in, rather than the one we occupy day-to-day.
Chance the Rapper echoes those sentiments in many ways for Nike's Team USA Olympics advert saying, among other lines, "we're tired of picking sides". Take it in below.
Nike chose well for the ad, given that no other rapper of Chance's stature in hip hop right now carries a message as positive as his.
A previous recent Nike advert was the company's first starring a transgender athlete.