Music fans will be able to feel that they are standing on stage with their idols in a "virtual reality" music video.
Scottish rockers Biffy Clyro are using what is billed as an "audio-visual first".
By putting on a headset, fans will feel as though they are in a suspended glass box as fireworks and pyrotechnics explode around them and the band plays their track Flammable.
And they'll find themselves behind frontman Simon Neil and his bandmates.
Fifty festival-goers at a time will be able to stand inside a Hypercube, standing at almost four metres high, and feel that they are in the video with Biffy.
Simon promised an "awesome result".
The Samsung Hypercube VR Experience will be at the Glasgow Summer Sessions where Biffy Clyro are playing at the end of August.
It is also going on tour to Boardmasters Festival in Newquay, Cornwall, and Bestival in the Isle of Wight.