This Morning is never far away from a strong reaction on Twitter over something that has happened during the live broadcast.
Fans of the ITV morning programme were left stunned - and many giggling - as they appeared to misunderstand host Eamonn Holmes as he said the word 'count' while chatting to his wife and co-star Ruth Langsford and showbiz correspondent Rylan Clark-Neal.
The three TV hosts were in the midst of discussing supermodel Kate Moss and a holiday she is currently on, reportedly with her boyfriend Count Nikolai von Bismarck.
Rylan admitted, as a picture of Kate and two male pals was revealed on the screen, that he wasn't sure which of the gentleman was her toyboy beau.
Eamonn then piped up, reckoning he knew which one it was, saying: "The one on the right to me looks the Count. He just has that look about him."
Rylan couldn't hide his laughter as Irish presenter Eamonn's pronunciation of 'count' sounded more like another word, and many viewers at home took to Twitter as they thought he had instead uttered the C-word.
A This Morning source later told The Sun that it was all a bit of a storm in a teacup: "Eamonn was clearly referring to Nikolai's title. He was calling him a Count -- it was a simple dialect misunderstanding."
Away from the massive misunderstanding, perhaps the funniest part of the whole exchange is the fact that Count Nikolai doesn't feature in the image of Kate Moss at all, rather just two of her male companions. Whoops!