Former Towie star Lewis Bloor entered the Celebrity Big Brother house during Thursday's live launch show.
But, rather than his snappy suit or cheeky demeanour catching the attention of the TV-watching public, the focus on Twitter was all on his floppy hair.
The 26-year-old hunk was compared to British actor Hugh Grant by many people on the social networking site, and it's fair to say his curtain-style locks resembled the Four Weddings And A Funeral star in his younger days.
With his infectious grin and copycat hair, he was the spitting image of Hugh, but when he opened his mouth to speak, his Essex-twang put him poles apart from the posh actor.
The reality TV star wreaked havoc during his time on Towie, getting into arguments with cast members and kissing multiple girls including Sam Faiers, Nicole Bass, Lauren Pope, Chloe Lewis and Kate Wright - many of whom had boyfriends at the time.
The handsome star, who is a fitness fanatic, is no stranger to arguments in front of the cameras.
He admitted he was "a bit of an asshole" on the show.
Lewis said he is single and added confidently that he thinks he is "easy on the eye" as he entered the house.
-- Kathryn (@Kathryn0291) July 28, 2016
-- Gary Featherstone (@Gary_Fev) July 28, 2016
Why's this geezer stole Hugh Grant's hair from the 90s??? ?? #CBB
-- Jodie Amber (@jodieamber93) July 28, 2016