There was huge backlash on Twitter when Jason Burrill was named winner of Big Brother 2016.
The 45-year-old property developer was an enigma from the start: he has worked as a body double for Dave Bautista on Guardians Of The Galaxy and Spectre, owns a salon and is obsessed with his pet shitzu, Cleo.
Entering the house on day one, it was revealed his ex-girlfriend Charlie Doherty was secretly lodged in the Other House and wanted to get him back.
Being a man of few words, his reaction to learning she was set to join the main house was simply, "Oh, f***".
Admitting she was even jealous of his dog, Charlie caused plenty of fireworks during her brief time with him until she was booted out on day 32.
But Jason caused his own controversy in the house when, as part of a twist during Annihilation Week, he chose to earn himself £20,000 from the prize fund.
The consequence was choosing a housemate to evict and he picked Lateysha Grace, much to the ire of the audience.
It became clear he was struggling with his time in the house, relying heavily on friend Andy West and even threatening to quit multiple times.
Yet somehow, after 50 days, Jason was crowned winner.
So was he really the "worst winner in the history of winners" or was he the ultimate game-player? Let's see what the viewers thought.
There were many voices on the "worst" side.
-- QUEEN BEY (@carl_willett) July 26, 2016
-- Manisha (@ManishaSisodia) July 26, 2016
-- Beth Sutch (@bethsutch) July 26, 2016
-- Jacob Brettle (@JBrettle) July 26, 2016
But others were willing to give him his dues.
Jason evicted Lateysha Charlie and Ryan and won 100k lol he played the game and won it like it or not #BBUK
-- Behlul (@behlul_official) July 26, 2016
Big brother was a game show and Jason played the game well... Well done mate ... #BBUK
-- Freddie (@Freddie_UK) July 26, 2016
Jason evicts Lateshya who was favourite to win, which lead him to victory. Thats what you call brilliant game playing #BBUK
-- Tom Bennett (@TomBennett1992) July 26, 2016
Jason, for what he's endured, deserves to win this now. I'll always go for a HM's character over entertainment tbh which can be forced #bbuk
-- Colin Wright (@colinwright1959) July 26, 2016
#bbuk omg thank god Jason won,Despite the producers best efforts.I bet that Lateshya and Charlie are gutted :) its win for mature behaviour
-- Aidan Hodgins (@A1dyh) July 26, 2016
And Jason was the oldest BB ever winner, which for some showed the game was changing.
-- Karl Downey (@Karl_Downey) July 26, 2016
-- SuperTV 24/7 (@superTV247) July 26, 2016
If celebrity sways you, then let's see what two former Celebrity Big Brother contestants had to say.
THRILLED Jason has won!!!! He played the game the best out all of them & walked away with the dollar! Good on him! #BBUK
-- Luisa Zissman (@TheLuluLife) July 26, 2016
So it would appear I still remain the only worthy winner, bloody Jason though, what a fix ?? #BBUK
-- Helen Wood (@Helen_Wood86) July 26, 2016
It seems to be a draw, but perhaps that means Jason has done exactly what he set out to do - be himself and not care what people think.
It seems playing the game really does work.