Jayne Connery has secured her place in the Big Brother history books after a dramatic incident with a wet sponge which saw her apparently knocked unconscious - and then rushed to hospital.
-- LJED90 (@LiamJEDonbavand) July 21, 2016
Jayne appeared to lose consciousness during a game in the swimming pool, where she was trying to balance on a floating bridge while housemates threw sponges at her.
After she toppled into the pool and floated with her eyes closed, the other contestants realised there was something wrong, with Hughie Maughan shouting: "She's knocked out!"
Paramedics quickly arrived and attended to Jayne, who was coughing and spluttering by the poolside.
But suspicious Big Brother fans have drawn parallels between the unlikely accident and another famous TV moment.
Yes, we're talking about health guru Gillian McKeith's infamous fainting incident during I'm A Celebrity... Get Me Out Of Here in 2010, when the prospect of taking part in another gruelling bushtucker trial caused her to collapse to the floor.
-- DAVID FURR-MARSH (@krieners) July 21, 2016
The cause of their doubt? According to some viewers, Jayne appeared to tread water while unconscious, keeping herself afloat.
Also, she was wearing a helmet and it was a sponge.
As if Jayne got knocked out by a sponge.. I'm A Celeb moment comes to mind ? #BigBrother
-- Dan Rutherford (@danrutherford93) July 21, 2016
? Gillian McKeith moment on Big Brother! What a load of rubbish! #BBUK
-- Sarah McLuskey (@SarahLMcLuskey) July 21, 2016
-- Jade C Jordan (@JadeCJordan_) July 21, 2016
Another Gillian moment on big brother there. Noway was she passed out, she's was moving her arm and legs to keep herself afloat
-- Natalie (@Natalie_TWx) July 21, 2016
Did yer one on #BigBrother just do a Gillian McKeith and fake passing out? She was treading the water!!!! ?
-- ?Brenda Sheenan? (@brendasheenan) July 21, 2016
-- Connie Nye (@connie_nye) July 21, 2016
I don't think it counts as knocked out when you are still swimming with your arms #BigBrother
-- Alex Corbin (@AlexCorbin) July 21, 2016
With Jayne then spending five hours away from the Big Brother house so she could visit the hospital, not everyone was convinced this was a good use of resources.
why am i watching big brother why has someone gone to hospital because of a sponge what's going on here
-- libs (@gothicpeachh) July 21, 2016
taken to hospital with a sponge to the head while wearing a helmet????#BigBrother
-- Matt (@Rollie3333) July 21, 2016
However, the danger was real enough that one viewer became afraid of taking a bath in case she was attacked by SPONGES.
#BigBrother Id like 2know how Jayne was knocked out by a wet sponge and taken 2 hospital as am about 2 have a bath and Am scared 4my life! ?
-- Sasha Bradford (@Sasha__Bradford) July 21, 2016
Jackson Blyton, who threw the sponge, was mortified and confessed to Big Brother in the diary room: "I just literally knocked out a 49-year-old woman. With a sponge. I literally thought she was dead. Thought I had killed her."
But he did manage to see the funny side when the other played a prank on him.
They told Jackson that Jayne was back from hospital and resting in bed... but when he arrived, it was only sponge-Jayne in a wig.
-- Big Brother UK (@bbuk) July 21, 2016
Sponge brush Jayne has already said it wants to.leave the house 3 times. #BigBrother
-- Martin (@mallen3791) July 21, 2016
Luckily, the real Jayne returned later.
Five hours after the accident, she was back in the house, explaining in the Diary Room: "I'm feeling good now, Big Brother."