Canadian model Travis Deslaurier - an incredibly handsome gent who has become an internet sensation for weight lifting his adorable cat - made an appearance on ITV's This Morning on Tuesday, and he certainly set pulses racing up and down the country.
The bearded Instagram star appeared via video link to chat to hosts Ruth Langsford and Eamonn Holmes, where they discussed his feline-friendly fitness regime.
Going shirtless (of course) during his interview, he was joined by his fluffy ginger friend Jacob, who he claims weighs around 20lb and helps him to hone his muscles.
Indeed, Travis exhibited his honed and toned physique during the live broadcast, lifting his furry pal up to show just how he works out using him as an alternative dumbbell.
And viewers at home couldn't hide their delight at having him on their screens, with plenty taking to Twitter to praise the hunk, many befuddled over his single status.
Some even got involved in the catty cuteness by sharing snaps of their own purr-fect pets.
Travis found fame on Instagram when posting his workout videos and pictures, his trusty sidekick seemingly more than happy to act as his fitness equipment.
He currently has 643k followers on his own Instagram page, while Jacob's own account has nearly 18k.
And Travis' love of his super-cute cat is so strong, he recently got a tattoo of Jacob on his muscular arm.