Celebrity Big Brother's logo has been released ahead of the reality series' launch on Channel 5 at the end of the month.
The new gold logo is similar in design to the one which accompanies the present run of Big Brother.
The broadcaster has confirmed that the current series will end on July 26, with the celebrity incarnation kicking off two days later with a live two-hour launch show hosted by Emma Willis.
The famous Elstree house will be given a glamorous make-over for the stars, but they shouldn't make themselves at home because all that glitters is not gold.
The identities of the housemates are top secret, but show bosses have promised "egos, drama, tantrums and diva strops".
As ever, Rylan Clark-Neal will host sister show Celebrity Big Brother's Bit On The Side on week nights.
Stars rumoured to have signed up include Grant Bovey, the former husband of presenter Anthea Turner.
Anthea, 56, shot to fame in 1992 as a host of children's TV show Blue Peter. She went on to work for ITV's breakfast station GMTV among other television credits including a 2001 appearance on Celebrity Big Brother.
The star came fourth - comedian Jack Dee won the first ever celebrity version.
Property businessman Grant was declared bankrupt in 2010 after he apparently racked up debts of £50 million. According to The Sun, he has reportedly been offered £100,000 to enter the Elstree house.
Other names in the frame for the reality series include comedian Helen Lederer and rapper Lil' Kim.
Channel 5 told the Press Association that they do not comment on rumoured housemates.