What better way to celebrate the bikini's 70th birthday than to have some age-appropriate ladies showcasing the best of this season's swimwear.
Gok Wan brought out three models in their 60s and 70s on This Morning for National Bikini Day and was roundly praised for showcasing "realistic" bodies.
-- This Morning (@itvthismorning) July 5, 2016
Proving you're never too old for a bikini, the trio gave Dame Helen Mirren a run for her money in the high street's best two-pieces.
Sheri Taylor, 65, wore a cobalt blue number, while 60-year-old Sue Bethall went for a navajo-inspired bikini.
Cancer survivor Maureen Charlton looked incredible at the age of 71 in all black.
Gok said it was "truly one of my favourite spots I've done".
Not sure if you caught @itvthismorning today? Truly one of my favourite spots I've done... Well done ladies x
-- Gok Wan (@therealgokwan) July 5, 2016
It seemed everyone watching at home agreed too.
-- WeeDee (@Shortstuff_80) July 5, 2016
-- Emily (@Emilyrlestrange) July 5, 2016
Loved turning on @itvthismorning to see bikini models not being the stereotypical tiny size and actually realistic women ??
-- hayley morris (@_hayleymorris) July 5, 2016
I love that @itvthismorning are displaying realistic women in their bikini special ??
-- Rebecca Elliott (@beccaelliott_) July 5, 2016
-- Victoria (@FallenBlueHalo) July 5, 2016