What better way to celebrate the bikini's 70th birthday than to have some age-appropriate ladies showcasing the best of this season's swimwear.
Gok Wan brought out three models in their 60s and 70s on This Morning for National Bikini Day and was roundly praised for showcasing "realistic" bodies.
Proving you're never too old for a bikini, the trio gave Dame Helen Mirren a run for her money in the high street's best two-pieces.
Sheri Taylor, 65, wore a cobalt blue number, while 60-year-old Sue Bethall went for a navajo-inspired bikini.
Cancer survivor Maureen Charlton looked incredible at the age of 71 in all black.
Gok said it was "truly one of my favourite spots I've done".
It seemed everyone watching at home agreed too.